I take organizations in transition and make them leaders. I am presently looking for a Chief Marketing Officer or Vice President of Marketing position with a startup or early-stage company, or a higher education institution. For more about me and my 20+ year career, please visit www.marklolson.com. Download my resume.
This space contains my idealistic commentary about marketing. What it can be. What it should be. Examples of where it has gone astray and, sometimes, my ideas about how to fix it. I’ll also use it to share thoughts about qualityof life. What it can be, what it should be…you get the idea.
If you have ideas and comments you want to share, I hope you will. I want to learn from you. If you read something here with which you don’t agree, I hope you’ll comment on that too. Respectfully. Professionally. There’s enough anger and hate in the world. We don’t need any of it here.

Just wanted to say that i liked your comments regarding the awful Castrol ‘dipstick’ commercial. I couldn’t have said it better myself, and I’m a Scotsman.