Comments for Marketing | Truth

Comment on Authenticity vs. Authority by Authority, Authenticity and Your Personal Brand on the Social Web

Authority, Authenticity and Your Personal Brand on the Social Web — Wed, 04 Nov 2009 22:31:21 +0000

[...] his blog Marketing | Truth, Mark Olson has a very interesting post that includes opinion from some like-minded smart people discussing the notion of authenticity vs [...]

Comment on About me and this blog. by John Crawford

John Crawford — Tue, 29 Sep 2009 13:39:44 +0000

Just wanted to say that i liked your comments regarding the awful Castrol ‘dipstick’ commercial. I couldn’t have said it better myself, and I’m a Scotsman.

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Douglas

Douglas — Fri, 28 Aug 2009 03:05:33 +0000

Darrell, where did you send the email to? I’m a Scot who works in the US, and I find the ‘Dipstick’ commercial offensive and slanderous in the extreme. I’d like to complain in an email to the same people you did, rather than questioning their poor judgment in trying to profit and market their products at my people’s expense via the general inquiry form on their website.

Thanks.

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Darrell

Darrell — Tue, 18 Aug 2009 02:00:46 +0000

I sent an email to Castrol expressing my dislike in their ad. I told them that the message it sends out to young children is that it’s okay to take a piece of metal and go up and slap people with it.
Their reply was that their only intention was to promote their oil.
Of course, they continue to run the terrible ad. Whoever cam up with this ad obviously has no moral values. First they show that it is okay to strike other people for no reason other than to cause pain, then they have the gall to insinuate that the Scottish people are violent and insensitive to the feelings of others.
Personally, I would like to see this ad pulled from the air. It promotes violence and slanders the Scottish people. They should rethink and retool the entire campaign.
Like you, Mark, I am not criticizing the product Castrol Oil, only the thoughtless way they chose to promote it.

Comment on Authenticity vs. Authority by iklan baris gratis

iklan baris gratis — Tue, 21 Jul 2009 10:24:50 +0000

Authenticity vs. Authority

Authority = Competence
Authenticity = Likable

thx for the article

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Alex -S-

Alex -S- — Sat, 11 Jul 2009 17:48:14 +0000

“Lighten up frances” … Well, hey i’m a Scotsman 10% born and bred – if this isnt at all offensive or stereotypical, then maybe Castrol can make a follow up with a Mexican in a Sombrero “theeenk weeth your deepstick gringo” – see if their offices survive!

This ad totally p####s me off as a Scot! Not funny – bigoted yeah, stereotyping at its worst, heck yeah

Comment on Authenticity vs. Authority by Marketing Executive Articles to Read | The Executive Marketing Blog

Marketing Executive Articles to Read | The Executive Marketing Blog — Wed, 08 Jul 2009 22:20:32 +0000

[...] Authenticity vs. Authority Marketing Truth [...]

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Bret

Bret — Wed, 01 Jul 2009 15:32:52 +0000

Wow! all I can say to the O.P. is……………………….Lighten up Frances!!!!! I bet you are a buzz kill at Parties. It’s just humor and lord knows we need more of that. I found both Commercials refreshing. You may chose to fall in line and goose step down Political Correctness Blvd. but I will keep my sense of humor. The point of advertising is to be remembered and I am sure both Companies would like to thank you for your help in that endeavor.
As a side note the full version of the Quiznos add is only on late at night. They have a P.G. version they show during Family hours.

Comment on Authenticity vs. Authority by Victor Cheng

Victor Cheng — Mon, 22 Jun 2009 20:36:25 +0000

Authority = Competence
Authenticity = Likable

Authority – Appeals to the head
Authenticity – Appeals to the heart

If you meet a brilliant doctor who knows his stuff, but you sense he is not genuine or sincere in his care for you, do you go with him?

Your head says yes. Your heart / gut says no. That is authority without authenticity.

You meet a nurse who really cares about your well being. He doesn’t know that much, but he is really sincere and you like that. Would you trust this person to make all of your major medical decisions?

Probably not all of the decisions. This is a case of authenticity without authority.

The best of course is to have both – be authoritative and authentic (it really is an incredibly powerful combination). Be competent and likable.

True story: the doctors who get sued the least are the ones who listen the most. To reduce malpractice claims, some medical schools actually teach med students to be nicer to their patients… call that authenticity (sort of) training.

Comment on You can have them at “Hello” by Stacey

Stacey — Wed, 17 Jun 2009 21:11:04 +0000

Great suggestions! I usually do a lot of this prep work prior to interviews, however I leave much of the “binder contents” at home because I worry that interviewers will view it as a crutch. Is my worry unrealistic? I have never heard anyone suggestion bringing materials to an interview, other than possibly a list of questions to ask, but I’d love to try it.