Comments for Marketing | Truth

Comment on Authenticity vs. Authority by Mark Olson

Mark Olson — Wed, 23 Jan 2013 15:07:12 +0000

Shauna…from lots of reading of what marketing leaders were writing. After a while, a trend emerged which I turned into the thesis of the post. Then it was a simple matter of asking these leaders to comment on the thesis. — Mark

Comment on Authenticity vs. Authority by http://tinyurl.com/movipedro23687

http://tinyurl.com/movipedro23687 — Wed, 23 Jan 2013 08:35:15 +0000

Where did you obtain the tips to create ““Authenticity vs.
Authority � Marketing | Truth”? Thanks for your time
-Shauna

Comment on Authenticity vs. Authority by Ila Rolson

Ila Rolson — Sat, 16 Apr 2011 02:19:38 +0000

What i don’t realize is if truth be told how you’re not really a lot more well-favored than you might be right now. You’re very intelligent. You already know therefore considerably with regards to this matter, made me for my part consider it from so many varied angles. Its like men and women aren’t involved except it is one thing to do with Woman gaga! Your own stuffs outstanding. All the time take care of it up!

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by mike

mike — Sun, 25 Apr 2010 07:25:40 +0000

I think that scotman is hilarious

Comment on Your resume won’t get you a job by Jonha Revesencio @ Happiness

Jonha Revesencio @ Happiness — Sun, 04 Apr 2010 05:35:23 +0000

Very well written Mark. Once a person decides he wants another job but wouldn’t change his style of application, most likely is he would be stuck to the same old tradition of work he just left. Because in the first place, he wouldn’t be hired. haha

I really agree with this line:

“It does so from the hiring manager’s perspective, but in your own voice. ” And if we can’t tell we care, why should they. I think that’s pretty simple and useful.

Comment on Your resume won’t get you a job by Your resume won’t get you a job « Marketing | Truth – 96th Edition | Job Archives

Sat, 03 Apr 2010 14:24:08 +0000

[...] via marklolson.wordpress.com [...]

Comment on Authenticity vs. Authority by Authority, Authenticity and Your Personal Brand on the Social Web

Authority, Authenticity and Your Personal Brand on the Social Web — Wed, 04 Nov 2009 22:31:21 +0000

[...] his blog Marketing | Truth, Mark Olson has a very interesting post that includes opinion from some like-minded smart people discussing the notion of authenticity vs [...]

Comment on About me and this blog. by John Crawford

John Crawford — Tue, 29 Sep 2009 13:39:44 +0000

Just wanted to say that i liked your comments regarding the awful Castrol ‘dipstick’ commercial. I couldn’t have said it better myself, and I’m a Scotsman.

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Douglas

Douglas — Fri, 28 Aug 2009 03:05:33 +0000

Darrell, where did you send the email to? I’m a Scot who works in the US, and I find the ‘Dipstick’ commercial offensive and slanderous in the extreme. I’d like to complain in an email to the same people you did, rather than questioning their poor judgment in trying to profit and market their products at my people’s expense via the general inquiry form on their website.

Thanks.

Comment on Offensive Advertising Rant: Castrol Edge, Quiznos by Darrell

Darrell — Tue, 18 Aug 2009 02:00:46 +0000

I sent an email to Castrol expressing my dislike in their ad. I told them that the message it sends out to young children is that it’s okay to take a piece of metal and go up and slap people with it.
Their reply was that their only intention was to promote their oil.
Of course, they continue to run the terrible ad. Whoever cam up with this ad obviously has no moral values. First they show that it is okay to strike other people for no reason other than to cause pain, then they have the gall to insinuate that the Scottish people are violent and insensitive to the feelings of others.
Personally, I would like to see this ad pulled from the air. It promotes violence and slanders the Scottish people. They should rethink and retool the entire campaign.
Like you, Mark, I am not criticizing the product Castrol Oil, only the thoughtless way they chose to promote it.