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HealScottFrost.org was created by friends and family of Scott Frost to raise money to help defray the tremendous costs of his recovery and rehabilitation from a May 10, 2009 off-road dirt bike accident that damaged his spinal cord and left him temporarily paralyzed from the neck down.  Funds raised also will be used to support a non-profit foundation being created to benefit patients and families of spinal cord injuries.
Heal Scott Frost

Heal Scott Frost

We’d be very grateful to anyone reading this blog who has an extra $100 and a generous heart to help get Scott back on his feet and sleeping in his own bed again.

On the day of the accident, difficulties in getting medical rescue to Scott nearly resulted in his death. A friend riding with him witnessed the accident and spent 50 minutes fighting desperately with the 911 operator to direct police and fire and rescue to the unmarked area accessible only to off-road capable vehicles.  Scott’s friend also tried unsuccessfully to get a LifeFlight helicopter dispatched, but Henderson, NV rescue protocols require an on-scene determination before a chopper can be launched. 

Believing he was dying, Scott asked his friend to get his family on the phone and he told his two teenage children and their mother goodbye.  After losing consciousness and nearly an hour after the accident, the LifeFlight helicopter finally reached the scene. 

Scott was taken by helicopter to UMC Trauma Center where he was determined to have suffered a central core contusion of the cervical spine, torn anterior cervical ligaments, a herniated disc between C3-C4, a broken nose and dislocated left shoulder.  He spent nine days in the ICU and underwent a five-hour surgery to repair his neck, which included fusing the C3 and C4 vertebrae.

He now is a patient at Desert Canyon Rehabilitation Hospital (DCRH) where he remains until he rehabilitates enough to safely continue his recovery at home.  The quality of care and intensive therapy he is receiving at DCRH is exceptional.  The medical director and staff believe his progress is nothing short of phenomenal, but also acknowledge it will be months, if not more than a year, before he regains most or all of his original abilities.

The costs for Scott’s medical treatment and rehabilitation already are substantial. Just two months after the accident, the bills have topped a quarter-million dollars.  Insurance will make a dent in the total cost of his full recovery and rehabilitation, however Scott will be left with bills amounting to tens of thousands of dollars, and ongoing rehab will cost thousands per month.

Scott is now working with his friends to help him create a foundation based in Southern Nevada that will provide services regionally to spinal cord injury patients and their families.  An entrepreneur and single father, he also continues to run his nightlife entertainment company – Titan Nightlife Group – and raise his two teenagers.

Thank you for your consideration.

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I’ve been paying a lot of attention lately to license plates.  And thinking about personal branding.  Stay with me for a minute and I’ll explain.

What got me started was all the chatter in the blogosphere and Twittersphere about the possibilities and limitations of 140 characters.  Add in the debate over whether your Twitter profile name should be branded or creatively eccentric.  Mix in whacky Myspace profile display names which can look like someone fell asleep on a keyboard.  I ended up back at license plates.

Specifically, personalized license plates.  For many years we’ve had seven characters to use to semi-permanently tattoo our cars (and by being in the left-front seats…ourselves).  By my recent observation, many owner-operators have been pretty creative.  In most states, you also have to pay extra for the privilege. 

So personal branding is on four wheels all around us.  I decided to do a little data-gathering as I drove around town for a couple of weeks, pad and pen at the ready.  I live in the southern end of the Las Vegas metro area and my sample set was unscientifically small, but it didn’t take long for a pattern to develop.

Most plates fall into one of five buckets: Attitude, Profession, Affinity, Affirmation…and Dogs.  Yea, I know, people just love their dogs.  And they love New York, or at least having once lived there.

Here are the actual personalized license plates I observed.  Remember, in Nevada you have seven characters available:

Attitude:  RISS K, NSTG8TR, UNLMTD, BRAVERY, JUICY, BALLHOG, EVIL QN, AGRV8D, CRE8TV, ARTSI, PHREEK

Profession:  CAPT747, PHPGUY, MYTMIXR, VMAIL, AFTAHRS, SCADSGN, KNJRLTY, HYGIENE, HAIRS2U

Affinity:  1NY2LV, NY 2 LV, FLAG8TR, IAMQBAN, SRFNSND

Affirmation:  LIV2ROK, LVE2LIV

Dogs:  K9DROOL, MYAKITA

Makes 140 characters seem almost novel-length by comparison.  No follow-up message or further explanation.  Sometimes the vehicle the plate is attached to says a bit more about the occupant, but my observation suggests this is relatively infrequent.

So the challenge for the professional struggling to articulate his or her personal brand is this: What single statement can you make about yourself in seven letters?  Or in a 30-second elevator encounter?  Or in a cover letter?  Can you reduce yourself to a soundbite and still make an impact true enough to last?

The example I love to cite for people is this:  John 3:16.  “For God so loved the world that he gave his only begotten Son, that whoever believes in him shall not perish but have eternal life.” 

If the essence of Christianity can be summed up in just 25 words, anyone should be able to tell their story in 140 characters.  Or seven.

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